OP Live Dallas Powered by Team Envy and the Dallas Fuel runs Sept. 22-23, 2018, at the Irving Convention Center in Irving, Texas — along with esports competitions, the event will feature the latest video games created by SMU Guildhall students and alumni, pro esports player meet and greets, interactive experiences, a High School Hackathon, education about esports, sponsorship opportunities, exhibitor hall and more. Funds raised by gamers during the event will benefit Extra LifeTM, an organization that supports local Children’s Miracle Network Hospitals®.
Dallas, July 20, 2018 — eGency Global, a leading esports production, marketing and talent management firm in collaboration with SMU (Southern Methodist University) Guildhall, the top ranked graduate school for video game design in the world, are pleased to announce that Team Envy and the Dallas Fuel will partner with OP Live Dallas for its inaugural event this fall. The Dallas Fuel and Team Envy are owned and operated by Dallas-based Envy Gaming, one of the largest esports organizations in the world.
Thanks to the partnership, fans at OP Live Dallas Powered by Team Envy and the Dallas Fuel will have the opportunity to meet and interact with Dallas Fuel head coach Aaron “Aero” Atkins, Dallas Fuel general manager Mat “TazMo” Taylor and even Envy Gaming owner Mike “Hastr0” Rufail. The Dallas Fuel and Team Envy staff – and potentially some to-be-announced celebrity players – will be available for autographs, coaching sessions for fans, educational sessions and more. Dallas Fuel and Team Envy swag will also be available to attendees at the event.
Fans interested in attending the event can now purchase tickets online at http://www.OPLiveDallas.com/. Tickets start at $15 for Students (day pass) and $25 for adult General Admission. Attendees can also purchase VIP admission and Founder’s passes, which include extra perks, swag, VIP access and more. During the event, attendees can access their digital tickets through the OP Live app, which can also be used to participate in activations and the OP Odyssey.
Geoff Moore, President and COO of Envy Gaming, sees OP Live Dallas as a key opportunity to engage with local esports fans. As he explains, “The most important thing we can do as an esports organization is build a relationship with our fans. We want to be a pioneer in this effort and are excited to partner with like-minded organizations that support the growth of esports.
“As the only hometown esports team in Dallas, we’ll be looking for more and more opportunities to provide entertaining experiences to the local fan base in both the physical and digital realms. Signing on as a partner with OP Live Dallas is a great first step for us, as the Dallas Fuel prepare for season two in the Overwatch League and more and more of our competitive Team Envy teams become based here in DFW.”
According to Chris Stone, CEO of eGency Global, “We couldn’t be more excited to welcome Team Envy and the Dallas Fuel as partners for OP Live Dallas. Along with being top esports competitors, the organization’s and players’ dedication to philanthropy and promoting diversity is unmatched in the esports industry.”
Envy Gaming’s staff and players are committed to giving back and regularly participate in philanthropic efforts to support major national charities or local organizations near and dear to the individuals’ hearts.
Says Moore, “It is in a gamer’s – or a gaming fan’s – DNA to be charitable. That’s actually how you’ve seen microtransactions like the bits program on Twitch grow in popularity: donating to one another. Team Envy streamer and Fortnite team captain KingRichard, as well as members of our Envy content team recently participated in GuardianCon 2018, an event that raised more than $2.7 million in charitable donations.”
Recently, OP Live Dallas announced its partnership with Extra LifeTM, a division of Children’s Miracle Network Hospitals®, which supports local children’s hospitals, including Children’s Health® in Dallas. Partnering with esteemed organizations like Envy Gaming and others is key to raising awareness about OP Live Dallas and boosting gamers’ fundraising efforts. Money raised at OP Live Dallas will be donated to Extra LifeTM.
“When eGency Global and SMU Guildhall decided to launch OP Live Dallas, we wanted to create a one-of-a-kind event that gamers and fans would love, while supporting a local charity at the same time. We’re grateful that Team Envy and the Dallas Fuel will be joining us in this endeavor,” Stone says.
To learn more about attending OP Live Dallas Powered by Team Envy and the Dallas Fuel and get event updates, visit http://www.OPLiveDallas.com/. For information on sponsorship opportunities (digital, event app, brand activations, signage, event/activity/workshop sponsor, broadcasting rights, food truck zone and more) or securing exhibitor space, contact Ward Eastman, eGency Global Director, Strategic Alliances at 214-957-7870 or firstname.lastname@example.org.
About eGency Global:
eGency Global is one of most experienced esports firms in North America offering a full suite of services from event production, customer/fan engagement, sponsorship and talent marketing to data analytics, media and strategic marketing. eGency Global is the leading strategic advisor in helping brands, event and media properties, and teams looking to navigate and capitalize on the rapidly expanding esports ecosystem.
About SMU Guildhall:
SMU Guildhall is the #1 Graduate Program for Game Design in the world. Many of the school’s founders are industry icons, and classes are taught by industry veterans. Since 2003, the program has graduated over 700 students, who now work at more than 250 video game studios around the world. SMU Guildhall offers both a Master of Interactive Technology in Digital Game Development degree and a Professional Certificate of Interactive Technology in Digital Game Development, with specializations in Art, Design, Production, and Programming. For more information, visit guildhall.smu.edu.
Deputy Director, GameLab
About Dallas Fuel
Dallas Fuel, one of 12 esports franchises selected to compete in the Overwatch League, is owned and operated by Dallas-based esports organization Envy Gaming, Inc. Envy was founded as a professional Call of Duty team in 2007 and has grown into one of the largest and most winning esports groups in the world. The internationally diverse Dallas Fuel roster consists of the best talent from around the globe. For more information on the Dallas Fuel, follow the team on Twitter @DallasFuel.
Dallas Fuel, public relations
About Envy Gaming
Envy Gaming, Inc. is the owner and operator of popular esports franchise Team Envy and Overwatch League franchise the Dallas Fuel. Founded as a professional Call of Duty team in 2007, owner Mike Rufail has grown the Dallas-based organization into one of the largest and most-winning esports groups in the world. Today, Envy Gaming competes, streams and produces content across Overwatch, Call of Duty, PUBG, Street Fighter V, Rocket League, Paladins, FIFA and Fortnite. Envy was named the 2016 Esports Team of the Year. For more information on Envy, visit Envy.gg or follow @Envy on Twitter.