eGency Global Esports Event to Raise Money for Dallas-based Children’s Health®

OP Live Dallas, a premier esports event, will be held Sept. 22-23, 2018 at the Irving Convention Center in Irving, Texas. The money raised during the event will be donated to Extra Life™, a division of Children’s Miracle Network Hospitals®, which supports local children’s hospitals including Children’s Health®.

Dallas, July 18, 2018 — eGency Global, a leading esports production, marketing and talent management firm, in collaboration with SMU (Southern Methodist University) Guildhall, the top ranked graduate school for video game design in the world, are pleased to announce that funds raised at OP Live Dallas, will directly benefit local children through Children’s Health.

The money will be donated to Extra Life, a charitable organization founded by video gamers in 2008 and dedicated to “Playing Games to Help Local Kids.” The organization has raised more than $40 million since it began and in 2010, Extra Life became affiliated with Children’s Miracle Network Hospitals. Local gamers will be raising funds prior to OP Live Dallas and while they compete at the event.

“As a member of the Children’s Miracle Network Hospitals, the fact that funds raised locally stay local is important to both us and the gamers who raise funds for Extra Life,” Children’s Health Manager of Corporate Engagement Aracely Muñoz said. “We couldn’t be more excited that OP Live Dallas will benefit the children we serve, while raising awareness about Children’s Health as a charity of choice.”

“We are delighted to collaborate with Extra Life and Children’s Health for OP Live Dallas,” eGency Global Marketing Director Stephanie Chavez said.

The impact Children’s Health has on the children of North Texas is far greater than people realize. Not only is it the second busiest pediatric health care provider in the nation, Children’s Health is a nationally ranked Best Hospital in 10 specialties by U.S. News and World Report. Most important, Children’s Health works tirelessly to provide the best level of care for every patient and family who walks through its doors.”

Along with its Children’s Medical Center locations in Dallas and Plano and Our Children’s House specialty hospital, Children’s Health also serves North Texas children at 18 specialty centers and through partnerships with UT Southwestern, CHRISTUS Trinity Mother Frances Health System and others. The organization also collaborates with 100 local schools to provide care through mobile units sent for onsite visits and its innovative telehealth initiatives.

Since working together with Extra Life, Muñoz said she’s been impressed by how passionate the SMU Guildhall students are about playing video games for a cause.

“We’ve worked closely with Extra Life and SMU Guildhall for some time now. The fact that the decision to fundraise was student-driven is telling,” Muñoz said. “Philanthropic skills are something we learn along the way. It’s not typically something you can teach. These students are learning about philanthropy from one another, which is inspiring.”

To learn more about attending OP Live Dallas visit For information on sponsorship opportunities (digital, event app, brand activations, signage, event/activity/workshop sponsor, broadcasting rights, food truck zone and more) or securing exhibitor space, contact Ward Eastman, eGency Global Director, Strategic Alliances at 214-957-7870 or weastman(at)

About eGency Global:
eGency Global is one of most experienced esports firms in North America, offering a full suite of services from event production, customer/fan engagement, sponsorship and talent marketing to data analytics, media and strategic marketing. eGency Global is the leading strategic advisor in helping brands, event and media properties, and teams looking to navigate and capitalize on the rapidly expanding esports ecosystem.

Press Contact:

Stephanie Chavez
Marketing Director
eGency Global

About SMU Guildhall:
SMU Guildhall is the #1 Graduate Program for Game Design in the world. Many of the school’s founders are industry icons, and classes are taught by industry veterans. Since 2003, the program has graduated over 700 students, who now work at more than 250 video game studios around the world. SMU Guildhall offers both a Master of Interactive Technology in Digital Game Development degree and a Professional Certificate of Interactive Technology in Digital Game Development, with specializations in Art, Design, Production, and Programming. For more information, visit

Press Contact:

Mark Nausha
Deputy Director, GameLab
SMU Guildhall