GameStop® Partners with OP Live Dallas, a Premier Esports Event Featuring Collegiate and Pro Competitions

GameStop partners with eGency Global’s event, OP Live Dallas — a one-of-a-kind esports event that will feature video games created by SMU Guildhall students and alumni, pro esports player meet and greets, interactive experiences, a High School Hackathon, education about esports, exhibitor hall, video game art exhibition and more. Funds will also be raised for a charitable organization, yet to be announced.

Dallas, July 3, 2018 — eGency Global, the leading esports production, marketing and talent management firm, in collaboration with SMU (Southern Methodist University) Guildhall, the top ranked graduate school for video game design in the world, is pleased to announce that GameStop will partner with the organizations for the launch of OP (Over Powered) Live Dallas this fall.

According to eGency Global Marketing Director Stephanie Chavez, the partnership with GameStop is a perfect fit. “We’re very excited that GameStop is partnering with us for the launch of OP Live Dallas. As the world’s largest video game retailer, GameStop knows what video gaming and esports fans want, need and expect,” says Chavez.

Eric Bright, Vice President of Merchandising for GameStop said, “I’m a big fan of the SMU Guildhall program. After learning a little bit about OP Live, I was eager to find a way for GameStop to be involved.

“There are few events as all-encompassing as OP Live and centered on esports. I love that the event gives college and high school students the opportunity to compete as well as watch the pros. The team at SMU has done a great job at bringing together the esports community in a unique way, which fits perfectly with GameStop’s focus on bringing the excitement of this growing phenomenon to all fans,” Bright says.

Chavez applauds GameStop’s commitment to the gaming community. “Collaborating with an organization that understands the needs of the players and is willing to support them like GameStop does is an honor. We look forward to partnering with GameStop for years to come,” Chavez says.

To learn more about attending OP Live Dallas visit For information on sponsorship opportunities (digital, event app, brand activations, signage, event/activity/workshop sponsor, broadcasting rights, food truck zone and more) or securing exhibitor space, contact Ward Eastman, eGency Global Director, Strategic Alliances at 214-957-7870 or

About GameStop Corp .
GameStop, the world’s largest video game retailer, offers the best selection of new and pre-owned video gaming consoles, accessories and video game titles, in both physical and digital formats. GameStop also offers fans a wide variety of pop vinyl toys, collectibles, board games and more. Through GameStop’s unique buy-sell-trade program, gamers can trade in video game consoles, games, and accessories, as well as consumer electronics for cash or in-store credit. The retailer operates thousands of locations around the world under the GameStop, EB Games and Micromania retail brands. Fans can find their local GameStop store using the company’s online store locator tool.

About eGency Global:
eGency Global is one of most experienced esports firms in North America, offering a full suite of services from event production, customer/fan engagement, sponsorship and talent marketing to data analytics, media and strategic marketing. eGency Global is the leading strategic partner in helping brands, event and media properties, and teams looking to navigate and capitalize on the rapidly expanding esports ecosystem.

Press Contact:

Stephanie Chavez
Marketing Director
eGency Global

About SMU Guildhall:
SMU Guildhall is the #1 Graduate Program for Game Design in the world. Many of the school’s founders are industry icons, and classes are taught by industry veterans. Since 2003, the program has graduated over 700 students, who now work at more than 250 video game studios around the world. SMU Guildhall offers both a Master of Interactive Technology in Digital Game Development degree and a Professional Certificate of Interactive Technology in Digital Game Development, with specializations in Art, Design, Production, and Programming. For more information, visit

Press Contact:

Mark Nausha
Deputy Director, GameLab
SMU Guildhall